Tag Archives: tips

How to be a PR Pro


ImagePhoto Credit: Michael Cherenson via Success Communications Group

Since I am still rather new to the Public Relations field, I am always looking for tips to help me succeed in in my PR classes that I can also take with me into the work force. I came a crossed an article online written by Jason Falls. As a PR Agent, one must not only come up with a great campaign and execute it, they must also always stay above the competition. Falls came up with a few great tips to help public relations professionals stay on top of their game and above the competition.

ImagePhoto Credit: DGrantSmith via The Appetizer Radio

Tip #1: Think Outside the Box

In order to be success in PR, you have to keep things different. Come up with creative ideas that set your product aside from the others. By talking about how what you have to offer is different, you make your product seem unique. Instead of just trying to compete with other marketers, you need to “create your own sandbox”, as Falls says, so that you can be in a playing field all your own.

ImageImage Credit: Media Mark

Tip #2: Maximize your Communication

You need to reach out to as many consumers as possible. We all know that social media is a great way to do this, however as the internet expands, so should your campaign. You need to stay up to date with all of the current social media sites. Yes, creating a Facebook page is a great way to get your name out there, however, you also need to be blogging, hash-tagging, and take part in any other social media trend that is popular at the time.

ImagePhoto Credit: PixMac

Tip #3: Be the Fastest

Having up-to-date material is key in PR. Have your communication tools automated to your audience by using on the go devices, such as laptops and smart phones. You always want to have the news out quicker than your competitors. Once your news has been published, be consistent. However, this does not mean that you should just keep repeating everything. Try to keep pushing your ideas out in fresh new ways that deliver the same all around message.

All in all, you need to know your competition and exceed them. It may take a lot of time and effort, but in the end your message will be heard and remembered.


Blogging: Back to the Basics.



Photo Credit: Jonathan Cohen via CompFight

As a new blogger, starting out can be a bit of a blur, so I have been searching the web for tips on how to ease this process. I came a cross an article by Susan Gunelius at offered a lot of advice on starting a new blog, getting it to grow, and even ways to make a profit from a blog.  Here are some of the tips I found to be most useful.

1. Define Your Goals:  In order to start a successful blog, you need to know what you want to accomplish with it. Are you trying to educate others on a certain topic or will it be used to express your personal thoughts and ideas? Either way, a blog has a greater success rate is there is a goal defined in the beginning. To reach this success, decide what you want to obtain from this blog in the future. Design your blog with these goals in mind.

2. Be Visible: Your social game plays a huge part in whether your blog will be successful or not. You must promote your blog so others know that it exists. To do this, you need to find blogs similar to yours and comment on them. By allowing those with similar interests hear your views on things, they are more likely to check your blog out for themselves. I thought this tip was especially important since we are focusing a lot on networking this semester.

3. Take Risks: Many new bloggers are considered timid when it comes to their blog. Keeping your blog fresh with new ideas, widgets, and designs will keep your followers coming back to see what is new. However, this does not mean that you should place every thing you possibly can onto your blog; instead,  review potential assets to your site and only use things you believe will help you reach your blogging goals discussed in the first tip.

Since networking seemed to be such a big part of blogging, I also searched a little on how to leave an efficient comment on a fellow bloggers page. I read a very helpful article written by Jarrod Anderson that explains how to professionally represent yourself through comments online. 

1. Know Your Audience: One of the most important keys needed to leave a professional comment is knowing who you are talking to AND who could possible see the comment. For example, when posting online about something you dislike about your job don’t forget who has access to those words. The co-worker you always see in the break room that you added a few weeks ago could very well share your unkind thoughts to other employees or even management. By considering everyone who is able to view your conversation, you are more likely to have only appropriate comments made.

2. Avoid “Sensitive” Topics: Although we all have our own political thoughts, online is not always the place to share them. When you are promoting a certain image avoiding unnecessary confrontation is a must. Try to avoid discussing touchy topics such as politics and religion where some viewers could become offended. Even though you are entitled to your freedom of speech, sometimes it is best to keep your own personal views out of your public life.

3. The Internet is Forever: Technology today makes almost anything possible. Once you post something online, it is there forever. Even if it is deleted, viewers are able to screenshot pictures of your words to haunt you later. Always think about what you say before posting it for everyone to see.

Although some of these tips may be seen as common sense, I believe that if you follow all of these rules online you will achieve success and maintain a professional image.