Tag Archives: Communication

The End is Just the Beginning

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ImagePhoto Via Speaking Without A Sound on Tumblr

Coming into this semester, I really had no idea what I wanted to do with my Communication degree. I spent this semester getting to know the different aspects of Communication so that I would have no regrets about the path I chose. Public Relations was definitely the one concentration that I knew the lease about, however, after taking my first PR course, I already feel like a PR expert! I know I still have a lot to learn, but I can proudly say that I feel much more comfortable about how PR works. At first, I assumed that public relations was the same thing as marketing and sales, so I was shocked to see how it actually consisted more of networking and working with different publics in many situations, not just sales. This past summer, I had a marketing internship that was just not for me. I hated the internship so much that I considered dropping this class because the internship program had described itself as a form of PR. However, I am very glad that I decided to stick with this course because although we had a lot of work to do, it didn’t really seem like work. I really enjoyed working with all the different kinds of social media, especially the blog and LinkedIn, and studying about how to handle crisis situations. I also like how interactive the class was. I have so many classes where I come in, sit through a lecture, and leave without even knowing the name of the kid sitting next to me. I liked how Professor Mullen emphasized how knowing people was a key factor in succeeding and I love that she encouraged us to get to know one another and to increase our network in every way possible. Even if I do not decided to pursue a career in the field of PR, I believe that I have learned skills in this class that can and will help me in any future career choice I make.

How to be a PR Pro

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ImagePhoto Credit: Michael Cherenson via Success Communications Group

Since I am still rather new to the Public Relations field, I am always looking for tips to help me succeed in in my PR classes that I can also take with me into the work force. I came a crossed an article online written by Jason Falls. As a PR Agent, one must not only come up with a great campaign and execute it, they must also always stay above the competition. Falls came up with a few great tips to help public relations professionals stay on top of their game and above the competition.

ImagePhoto Credit: DGrantSmith via The Appetizer Radio

Tip #1: Think Outside the Box

In order to be success in PR, you have to keep things different. Come up with creative ideas that set your product aside from the others. By talking about how what you have to offer is different, you make your product seem unique. Instead of just trying to compete with other marketers, you need to “create your own sandbox”, as Falls says, so that you can be in a playing field all your own.

ImageImage Credit: Media Mark

Tip #2: Maximize your Communication

You need to reach out to as many consumers as possible. We all know that social media is a great way to do this, however as the internet expands, so should your campaign. You need to stay up to date with all of the current social media sites. Yes, creating a Facebook page is a great way to get your name out there, however, you also need to be blogging, hash-tagging, and take part in any other social media trend that is popular at the time.

ImagePhoto Credit: PixMac

Tip #3: Be the Fastest

Having up-to-date material is key in PR. Have your communication tools automated to your audience by using on the go devices, such as laptops and smart phones. You always want to have the news out quicker than your competitors. Once your news has been published, be consistent. However, this does not mean that you should just keep repeating everything. Try to keep pushing your ideas out in fresh new ways that deliver the same all around message.

All in all, you need to know your competition and exceed them. It may take a lot of time and effort, but in the end your message will be heard and remembered.

Words From the Wise

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This past week I was able to talk with two highly qualified Public Relations Professionals. My first interview was with La Toya Keys,  a Brand Steward at Year Up. Keys has been in the Public Relations field since 2005 and has earned a Masters Degree in Public Relations and Advertising. During her time in Public Relations, she says that the dependency on media has been the biggest change.  Although La Toya has experience in many aspects of Public Relations, she says the project she is most proud of is her development of Elle Kay Events. Since she has always loved event planning, being able to run her own business is very rewarding for her.

Keys has proven herself not only as a successful Public Relations Specialist, but also as a strong and independent women. Hearing about her achievements made me wonder how it’s done. La Toya explained her typical week to me and talked about the sporadic events that take place depending on the her clients’ needs at that time. In order to be successful in such a spontaneous career, Keys says that getting a good education helps build a steady foundation but that getting the most hands-on experience that you can is best. Although Keys believes that having writing skills is crucial in order to receive the respect you need in this field, she recommends that all students wishing to pursue a Public Relations career get as many interning experiences as possible and keep up to date with social media networks since the field is constantly changing.

 

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My second interview was with Dr. Roland Huber. Dr. Huber has over 47 years of experience in the Communication field. He has published four books, had his own radio show, worked in television, and is currently an advocate for the child welfare system. Since Dr. Huber was raised as a ward of the state, the child welfare system is a very important part of his life. In this time of his life, his weeks usually consist of publicly speaking about his books and organization for abandoned children. His autobiography is the project he is most proud of because it speaks about his childhood and helped him discover who he is as a person.

Since Dr. Huber has such a broad range of experience, he says that he uses the internet and the youth to stay current. Since he is an author, writing has impacted his career greatly and contributed to a lot of his success. Even though Huber has a long list of accomplishments, he still wishes he would have taken more opportunities to get involved before going into his career. He also encourages all up and coming Communication students to be as involved as possible, complete as many internships as you can, and to start building a professional network now.

For more information on his organization or books, please check out his website.

After speaking with these professionals, I am more likely to have a career in Public Relations and Communication because I have now heard first-hand the success that can be built from this career field. As a student, I have learned to keep on building my networking and to take as many internships as possible, paid or not. Since hearing these tips from the pros, I am now more excited for my future in Communication.